What is SEO Onpage and Offpage Spam

SEO OFF-PAGE SPAM LIST

This is the list of spams in SEO off-page activities which one should avoid and can cause very harmful penalties on the website.

Low Quality Backlinks: While creating backlinks for website pages, make sure the website from where you are getting a backlink is not of low quality or has not been penalized in the past because getting links from an already penalized website can devalue your website too. Secondly, make sure the website is having a good DA (Domain Authority), PA (Page Authority) and a trust on the search engines.

Backlinks from Different Niche: Suppose, you are working for a technology niche/website and making backlinks from an educational website, this will negatively impact on your website if the link is not relevant and for that, make sure if you have something on which your users can get educated from the course of their study, then linking that topic from education sites can give you unbeatable benefits.


Making Maximum Anchor on Keywords: This is something very important, never try make backlinks only on the targeted keywords. Because, it will easily signal to the google crawlers for the type work you are doing which can cause you penalties also, and BTW, Google never says they take SEO as a positive thing. So, keeping some diversity in backlinks is always a better strategy for making backlinks.

Backlinks from Adult Websites: Getting backlinks from adult website is the most harmful and major spam in google’s eyes and not only this, they have also banned the promotions for them and getting links from their can completely destroy your efforts. So make sure, not to get even a single link from them. But somehow, if it has been generated automatically, then disavow it as soon as possible.

Links from Article Submission Directories: I have seen many SEO professionals and companies who still use article submission directories like; ezinearticles, article base Etc! Etc! for which google has already warned if used, then get ready to taste the penalty because these are just directories used to get backlinks and nothing else.


Backlinks from Link Wheels: Though, link wheels are a very great strategy to boost up the ranking and traffic of any website, but if caught then the results can be unrecoverable. Better to give yourself time to become a real SEO profession and then trying it is actually beneficial.

Links from Private Blog Networks (PBN’s): Basically, a private blog network is a gray hat/black hat tactic of using a set of sites under your control to implement links to other sites, but now Google has started to consider them under link spam and is taking actions against the blogs supporting them. So try not go get links from general blogs or website, because who knows if they are a part of PBN.


Links Purchase: This is part of link scheme which includes buying or selling links to pass the link juice through posts and articles, exchanging links for money, exchanging goods and services for money Etc. Are true SPAM and can negatively impact on a site’s ranking in search engine. It simply means, Better To Avoid!!!

SEO ON-PAGE SPAM LIST

Here is the list of spams in SEO on-page activities which one should avoid and can cause very harmful penalties on the website.

Copied or Plagiarized Content: For SEO On-page SPAM list this has to be in the #1 position, because content is the major ranking factor in today’s SEO strategies, the better and unique your content-the better rankings you can achieve with less effort. So make sure, not to use copied or spinned content on your websites, it can cause you to penalties.

Keyword Stuffing in Content and Metas: There is nothing wrong to let Google know about your website’s offerings and services, but trying to overdoing that can harm your website. Try to wisely use your keywords in content and meta tags even in the ALT attributes of images.

Unjustified Internal Linking to Website Pages: Internal linking is a very good practice and a great strategy which you can apply on your website by linking to relevant webpages only. Suppose, you are making anchor on “how to tie a necktie” and linking to a product page, which is for the customers to buy a necktie, is a pure On-page SPAM. Avoid It!!!

 

How to Make Sure Your On-Page SEO is Up to Date

While you may think you know all you should know about on-page SEO, it’s important to know that it is always in a state of change, and you would do well to keep current with the latest best practices.

There’s more to this than just dropping in a keyword here and there: Google is constantly seeking ways to deliver better search results, and a byproduct of that is an environment where change is the only thing you can count on.

So to make sure you get off on the right footing as it regards your on-page SEO here are 7 tips you’ll want to ensure receive your full attention.

7 On-Page SEO Tips that You Need to Adopt If You Haven’t Already!

Title Tags and the page META Description – It’s important to get this right: Google wants to see no more than 60 characters in the title tags, and less than 160 in the META description. Try to employ your main page keyword in both, and make sure your description is one that will attract a visitor.

Utilize your Keywords – the right way! Don’t stuff your pages with them. In fact your primary keyword (the one in the title tag and description) should have a page density of between 1-3%.

Image tags – Be sure to tag your images’ ALT tags accurately. This will also help your images to get indexed in Google images, and get you more traffic.

Employ internal linking – Be sure to link to relevant and useful content within your own pages, preferably using keyword anchor text to get there. This is a major signal for Google that you are trying to be of use to your visitors.

Optimize for mobile search – Beginning April 2015, Google is going to penalize pages that aren’t optimized well for mobile. Since mobile traffic now accounts for more than 50% of all traffic, what do you think you should do?

Your business minutiae – Having an accurate privacy policy, contact us page, and terms of service indicates to Google that you are a serious business and is also a ranking signal.

Have Speedy page loads – If your pages aren’t loading in 4 seconds or less, you might have a problem. Look into compressing image files, or possibly even moving your web hosting if they are holding you back. This is a major ranking factor.

Google Trying To Update The Data For Panda & Penguin Faster

The last official Panda update was Panda 4.1 on September 25, 2014 and the last official Penguin update was Penguin 3.0 on October 18, 2014. Each algorithm did have minor updates within a month or so after those launch dates, but since, there have been no real movements around those algorithms. Webmasters and publishers currently hurt by these algorithms are eager for a data refresh to see if their clean up efforts will resolve their ranking problems in Google.

 

It has been several months since we had either a Penguin or Panda algorithmic refresh from Google and the natives, aka webmasters, are getting restless. As we covered, the algorithms may be real time, but those hit by one of these algorithmic penalties cannot recover until the underlining data is refreshed, and that data has not been refreshed in a relatively long time.

Google told us prior to the Penguin 3.0 release that they are working updating the algorithm so it updates more frequently. Now, Google is telling us again, eight months later, they are still working on making these two algorithms refresh faster.

John Mueller, Google’s webmaster trends analyst, said in a Google+ hangout, about at the 25 minute mark, “that is something we are definitely working on to kind of update that data again to make it a little bit faster,” in regards to having the data refresh more often for the Panda and Penguin algorithms.