While you may think you know all you
should know about on-page SEO, it’s important to know that it is always
in a state of change, and you would do well to keep current with the
latest best practices.
There’s more to this than just dropping
in a keyword here and there: Google is constantly seeking ways to
deliver better search results, and a byproduct of that is an environment
where change is the only thing you can count on.
So to make sure you get off on the right
footing as it regards your on-page SEO here are 7 tips you’ll want to
ensure receive your full attention.
7 On-Page SEO Tips that You Need to Adopt If You Haven’t Already!
Title Tags and the page META Description –
It’s important to get this right: Google wants to see no more than 60
characters in the title tags, and less than 160 in the META description.
Try to employ your main page keyword in both, and make sure your
description is one that will attract a visitor.
Utilize your Keywords –
the right way! Don’t stuff your pages with them. In fact your primary
keyword (the one in the title tag and description) should have a page
density of between 1-3%.
Image tags – Be sure to
tag your images’ ALT tags accurately. This will also help your images to
get indexed in Google images, and get you more traffic.
Employ internal linking –
Be sure to link to relevant and useful content within your own pages,
preferably using keyword anchor text to get there. This is a major
signal for Google that you are trying to be of use to your visitors.
Optimize for mobile search –
Beginning April 2015, Google is going to penalize pages that aren’t
optimized well for mobile. Since mobile traffic now accounts for more
than 50% of all traffic, what do you think you should do?
Your business minutiae –
Having an accurate privacy policy, contact us page, and terms of
service indicates to Google that you are a serious business and is also a
ranking signal.
Have Speedy page loads –
If your pages aren’t loading in 4 seconds or less, you might have a
problem. Look into compressing image files, or possibly even moving your
web hosting if they are holding you back. This is a major ranking
factor.
