SMO: The Concept of SMO

What is SMO:-

Social media optimization (abbreviated as SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites, such as Twitter, Facebook, LinkedIn and video and blogging sites. The goal is to create awareness and create a specific action, such as driving traffic to a web site. Social media optimization refers to optimizing your websites and content in terms of sharing across social media and network sites. Usually social search and social proof go hand-in-hand with social media optimization.

Origins:-

1.     Increase your linkability
2.     Easy to tagging and bookmarking
3.     Reward inbound links
4.     Help your content travel
5.     Get communities connected
6.     Encourage the mash up

The Content: - Whatever if you want to get more and more traffic on you blog or website or any other social media, the most important think is useful and unique content. If you don’t do that all other efforts for getting traffic is waste. Even if People found your blog or you web presence in any form, it doesn’t leave any effect on the visitors if your webs don’t have any useful content or some other means to prove your skills.

If you manage to create a useful content and people appreciate, you are in the path of getting likes, fans, followers and retweets etc. that all enable you to expand your client and that carry message for you. Likes, fans and followers are a new way of optimizing your visibility. This is the most important thing that social media can offer you. But it is possible when you use a unique content.

 But if you consider the social media rule of 80-19-01, where only 1% social media users create original content and these users always get top position.

There is still a good chance to get great visibility with social media optimization when it’s done correctly.

The Strategy

First of all, think about what you want to achieve with ranking high in search results. Why do you want to be on the top of search engine rankings with your chosen set of keywords or phrases? Do you want to drive traffic to your website, blog or similar, or do you just want to be found so that you can showcase your skills and sell consulting work (or perhaps find a new job)?

There’s a fine difference here that not many of us think of. If you want to drive traffic to your website, you try to build content that links back to your own website, right? But if you just want to be found, it doesn’t matter that much if you have great links to your site, if your contact details and skills can easily be identified from your LinkedIn or Plaxo profile. In this case you could even argue what good is a blog or a website anyway, if your skills and experience can be showcased at a social network profile that is easily found.

Wouldn’t it be enough to build a profile that ranks high with the internal rankings of LinkedIn search or Plaxo search with the chosen keywords, or that ranks high in search engines generally but as a social media profile? Did you know there are actually ways to optimize your social media profile for the internal searches in places like LinkedIn?

Having the right keywords placed in different parts of your profile and having filled the profile in a certain way you can do that quite easily. Though I need to state here that in most cases your profile may rank high, but it also looks like crap, like something that’s only built for search engines and not for common use. But the profiles can be optimized, tried it myself and it works just fine.