Some important Off Page SEO Techniques

1. Search Engine Submission

Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc.

2. Photo Sharing

If you have used any of your own photos or images on your site, then you can share then on many of the major photo sharing websites like Flickr, Picasa, Photo Bucket, etc. Other people will be able to see them and comment on them, hopefully following a link to your site.

3. Video Marketing

Just like photo sharing, if you have any videos that you have used on your site, then you can submit them to sites like; YouTube, Vimeo, etc. allowing people to find your content in other ways.

4. Business Reviews

Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.

5. Answer Questions

You can actively participate in answering questions on sites like Yahoo Answers (Yahoo Answers, Cha-Cha, Answer Bag, etc.). By answering and asking relevant questions on your site niche, you help to build up your reputation as someone that is an expert in your chosen field. You can place a link to your website in the source section if necessary so that people can easily find your site. If you don’t spam, this is another great way to increase your link popularity.

6. Use Infographic

         An infographic is a graphical representation of data, in a visually appealing manner.

          Benefits of an Infographic

• Effective for Social Media, Viral Marketing
• Increases brand visibility
• Increases customer engagement
• Enhances traffic
• Very effective for SEO

7. Use GEO

An important component of SEO is Geo-SEO; as the name indicates this is that part of SEO that is focused on geography.  Keywords that are targeted on geography are called geocentric keywords. Bottom line is that local businesses want to be found by local searchers and local searchers want to find local businesses.  The searchers are using geocentric keywords because they don’t want non-local results.  This requires local businesses to focus on Geo-SEO so that they will meet their potential customers at the common meeting point. For this use classified ads, local listings, local directories and so on..

http://www.directorycritic.com/usa-directory-list.html (Local directories for USA) http://www.directorycritic.com/uk-directory-list.html (Local directories for UK)

8. Slide Submission

Slide share submission is technique to increase traffic by presenting your website with the help of PPT presentation; you can also increase your network there.

Slideshare.net
Sliderocket.com/
Scribd.com
Authorstream.com/
Masternewmedia.org
Docstoc.com
PPTexchange.com

 9. Link baiting

Link bait is essentially a piece of content placed on a web page - whether it's an article, blog post, picture, or any other section of cyberspace - that is designed for the specific intention of gathering links from as many different sources as possible.

With the rise of the blogosphere, meritocracy and social bookmarking sites, all it takes is one interesting page on a site, someone to notice the page, and a few people to share the link - and before you know it, you've accrued a large number of links across a wide variety of sites.

10. Link wheel Creation

Treating as one of the smartest and efficient ways to increase link juice, link wheel is now recognized as one of the most effective link building strategies these days. This is an advance SEO technique which is based on interlinking a set of Web 2.0 properties to each other with the focus of promoting a particular webpage or a website with the purpose of boosting brand image along with increasing its Search engine visibility.

11. Squidoo Links

You can add your site link in other Squidoo. Below you can see that I put my keyword in different squidoo. When this squidoo will crawl by Google, our link also will crawl by Google. It will get more traffic

What Matters On-Page

There are five elements that really matter to the On-Page optimization process.  Are these the only five things? Of course not.  But if you can handle these five basic things and do them properly then you will see a solid return and are probably 80-90% optimized.  Of these five, there are three that are most important so let’s discuss them first.

Page Titles

 Page Titles are the single most important SEO element on a page.  Most people don’t pay attention to them because they aren’t an element that we spend a lot of time looking at. But  page titles are EXTREMELY important for search results.  The page title is the title of the search result and if it’s not relevant or says something as basic as “HOME” then how is this going to convince people to click on it at all?Page titles should have relevant keywords (relevant means describing what this page is about) while also being no longer than 70 characters (because this is the limit that will show up in search results).  Try and get the important keywords to the front of the title, and if there is room it’s perfectly ok to stick the name of the site at the end.  The page title should tell me what THIS page is about and should be convincing in order to stand out in a long list of search results.

Optimized URLs

From a usability standpoint describing what the page is about in the URL can help someone figure out what they are clicking on when you send the link to someone through an email.  It also is the only way that a search engine will know what the page is about from the URL.  You definitely want to keep it short and friendly, but having a few relevant keywords can go a long way towards ranking for those keywords.  This is one of those things that most Content Management Systems (CMS) just suck at doing right.  Having a long URL of a bunch of random characters that a database can read in order  to pull unique content might work, but it doesn’t tell anyone what the article is about.

Header Elements

If you haven’t heard of semantic markup then it’s definitely worth spending some time reading about it.  Anyway what we are talking about here is specifically H1, H2, H3, and H4 HTML elements on a page.  This means that your page title shouldn’t simply be bold but actually wrapped in Header tags and the same for subsections.  Think of a word document that asks you to use Header elements. It is the same idea here.  In fact all the sections of this document are in various levels of header elements.  For those designers out there it’s as simple as setting up CSS to style the various header elements as you see fit.

Meta Keywords and Meta Description

The final two elements are the meta elements on the page, meta keywords and meta description.  Although Google currently does not even look at meta keywords because of their nature to be abused, it is still a best practice and if they were to decide to start looking at meta keywords again you will be ahead of the game with minimal work to do.
 Meta descriptions on the other hand are still used and can help people decide to click on your listing in the search results.  They don’t always show up, but if it is appropriate it can be what convinces people to click on your result and not the one above or below it.  Be sure to get your keywords in the description and do not go overboard.  One or two sentences are plenty and no more than 150 or so characters.

Introduction – What Is SEO

Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.


Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.
SEO is typically a set of "white hat" best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.