SEO SPAM techniques are practices and tactics, which are banned and
strictly prohibited by search engines, you may find few websites
applying these SPAM techniques and having good positions, it doesn’t
mean that search engines have allowed those websites, it may be because
those sites are not yet caught, I would like to mention one thing here
that I’m writing about these techniques to create awareness in Young
SEOs so that they can avoid using them, I would highly recommend
everybody to avoid using these SPAM techniques.
List of the SEO SPAM Techniques
- Hidden Text
- Doorway Page
- Hidden Tags
- Useless Meta Tags
- Search Engine Specific Pages
- Redirection
- Keyword Stuffing
- Duplicate Content
- Cloaking / IP Delivery
- Link farming / Un-natural Linking
- Over Optimization
- Mini-Site network
- Blog / Forum Abuse
- Link Exchange / Reciprocal Links
- Excessive CSS Playing
1. Hidden Text
There are two types of hidden text, the first type of hidden text is
invisible text to human visitors by keeping text color same as
background, the second type of hidden text is text that is hidden behind
images or under document layers.
2. Doorway Page
Doorway is one of the oldest SEO SPAM techniques, in this technique
web pages are developed keeping search engines in mind, they point to
website but they are not linked with website that’s why they are called
doorway through which website will be accessed.
3. Hidden Tags
There are plenty of tags used by webmasters to perform variety of
functions such as “comment, style, noframe and http-equiv tags”.
Unethical SEOs use these tags by inserting keywords to them.
4. Useless Meta Tags
There is a huge list of meta tags but search engine spiders don’t
read all, using all meta tags probably won’t make your website penalized
but it could badly hurt your website ranking, since all those useless
meta tags will occupy initial characters of your web pages and search
engines gives lot of importance to initially used web content.
5. Search Engine Specific Pages
Search engine specific pages are multiple but similar documents,
specially designed to focus the requirements of various search engines
algorithms. This SPAM technique is no longer applicable, today search
engines are more intelligent and enough efficient to catch this
technique.
6. Redirection
Redirection is a technique in which one page redirects the visitors /
search engine spiders to another page or domain, redirection is a SPAM
technique and it is usually done through JavaScript or meta refresh tag.
7. Keyword Stuffing
Keyword stuffing is 100% SPAM technique, in this technique bunch of
keywords are kept at webpage it may be in anchor link, alt tag or at
bottom of the webpage.
8. Duplicate Content
There were days, when you can copy content from other website and
keep it to yours and even bring good results in search engines, but
search engine are getting smarter everyday. It’s even hard to have
duplicate content on similar domain these days, search engines are
extremely intelligent to recognize either the content is original or
copied.
9. Cloaking / IP Delivery
Cloaking is a SPAM technique, in which one set of information is
served to search engine spiders and another set of information is served
to visitors, it’s mostly done by IP tracking that’s why it’s also
called IP Delivery, search engines don’t like webmaster to treat them
different than visitors.
10. Link farming / Un-natural Linking
Link farming or un-natural linking is a technique in which webmaster
try to have more incoming links pointing to their domain unethically by
FFA or link buying. Search engines are very smart these days, they can
easily recognize un-natural linking by link monitoring.
11. Over Optimization
After Google’s Florida update, there is a new term called “Over
Optimization” introduced to SEO industry, in that update, those websites
got penalized which have excessive optimization. There is no criteria
to measure search engine optimization efforts either they are balanced
or over, but one thing is for sure and that is excessive optimization or
implementation of SEO techniques comparatively than your competitors.
12. Mini-Site network
Google gives huge importance to qualified incoming links to any
domain that encourages Black-Hat SEOs to create multiple relevant
websites pointing back to a central sales website. The primary purpose
of those multiple relevant websites is to win Google Trust and get good
PR because they can control everything on all these domains, since they
belong to same company and behave as mini-site network.
13. Blog / Forum Abuse
Blog / forum abuse is another SPAM technique, in this technique
unethical SEOs try to get link back to their domains by posting their
links to blogs and forums, it may be through their signature or through
their own promotion.
14. Link Exchange / Reciprocal Links
Link exchange is Black-hat technique in which two or more websites
exchange their links to influence Google, these links can be two ways
and three ways, and this technique is also called reciprocal linking.
15. Excessive CSS Playing
Excessive CSS playing is very hot technique these days, in which
webmaster controls website formatting through CSS. Actually search
engine likes heading, bold, italic, paragraph, hyperlink, anchor link
tags but sometimes utilizing all these tags can spoil the look of the
website, that’s why webmaster control formatting through CSS.
